Customer Relationship Management: CRM Strategic Roadmap #Meirc #Dubai

English: Dubai Mall December 29, 2009.

English: Dubai Mall December 29, 2009. (Photo credit: Wikipedia)

Customer Relationship Management: CRM Strategic Roadmap. April 2014

Program Objectives:By the end of the program, participants will be able to:

  • Articulate why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
  • Determine the uses and objectives of a CRM system.
  • Recognize best practices in implementing a CRM strategy.
  • Apply CRM for improving marketing, sales, customer service, and customer contact.
  • Use social CRM to drive collaboration among salespeople to increase their effectiveness.
  • Appreciate different approaches to CRM that are best suited to their organizations’ culture.
This program is designed for:

Relationship managers, marketing managers, sales and customer

care managers and supervisors, and senior sales and customer service

staff.

Definitions of CRM

  • Defining CRM and its Importance to Companies
  • Customer Loyalty and Optimizing Customer Experience
  • The Life Time Value of a Customer
  • CRM Mistakes and Blind Spots
  • The Difficulties of CRM

CRM in Marketing

CRM and Customer Service

Sales Force Automation

  • Activity, Contact and Lead Management
  • Knowledge Management
  • Business Training for Sales Force
  • Exposure to Applications for Sales Force Automation

Planning CRM Programs

  • Developing a CRM Strategy
  • CRM Business Plan
  • Cost Justifying CRM
  • Choosing CRM Tools and Suppliers
  • Customer Relationship Management Software

Managing a CRM Project

  • Implementation Checklist
  • CRM Roadblocks and Saboteurs
  • Looking toward the Future
  • CRM Training Program and Customer Loyalty
  • The New Rules of Marketing and PR
  • From Social Media to Social CRM
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About Rami Kantari

Professional Speaker and Trainer based in Dubai. Training subjects: communication skills, leadership qualities, leadership skills, customer service skills, management training courses, business training, supervisory skills, customer service training, management training programs, management training, communication skills training, leadership training, leadership courses, management courses, communications skills, team building, leadership qualities, leadership skills, presentation skills, customer service skills, management training courses, business training, result oriented, good leadership skills, course, training, leadership, supervisor course, new supervisor, supervisory skills, skills of management, customer service training, management training programs, management training, communication skills training, leadership training, management courses,
This entry was posted in abu dhabi, Business, CRM, Customer Relationship Management, Dubai, Executive Training Dubai, hr training, human resources training, leadership, leadership training, management, Marketing, personal development, rami kantari, Sales, sales training, self development, seminars, Social Media Marketing Training Dubai, social media training dubai, Training, training and development, training courses dubai and tagged , , , , , , , , , , , , , . Bookmark the permalink.

One Response to Customer Relationship Management: CRM Strategic Roadmap #Meirc #Dubai

  1. Pingback: Customer Relationship Management: CRM Strategic Roadmap #Meirc #Dubai | Executive Training Dubai

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